We’re Hiring!

Marketing Director

Schedule: Part-Time (20 hours/week). This position pays $32 hour plus benefits. Work schedule requires expanded hours and flexibility during peak periods, with time in lieu offered for overtime hours.

The Calgary Queer Arts Society is looking for a dynamic marketing director to support our growing team. The ideal candidate is self-motivated, visionary, and passionate about the intersection of equity, social justice, and the arts.

Our work environment is collaborative, often fast-paced and always community-minded. As part of a small team, you will play an integral hands-on role, with room for your input, ideas and energy in everything we work on, and accomplish together. We are seeking someone with vision and passion, who can help us tell our story and pave the way to making an even bigger impact, both in our city and globally. We offer flexible work hours, work-life balance, and benefits.

Job Description

Marketing:

  • Develop and implement a marketing plan across all facets of our programs.

  • Establish brand consistency across the program areas of the organization.

  • Create messaging, visual assets, and video content for use across platforms.

  • Participate in experiential marketing and brand awareness initiatives.

  • Development and implementation of contests and promotions.

  • Maintain and update our website and e-database and develop and implement web marketing campaigns and e-marketing solutions to grow the organizations’ profile.

  • Develop innovative ways to build brand awareness, and engage new audiences and diverse populations.

  • Manage ad budgets and plan ad buys that maximize our reach and engagement.

  • Assist with the execution of events and on-site social media engagement.

Communications and Public Relations:

  • Create and implement master plans for communications, and government relations.

  • Maintain and update our website, email database and social media channels.

  • Communicate the voice of the organization pertaining to external entities and media.

  • Maintain organizational presence within the LGBT community in consultation with the executive director.

  • Implement a crisis management plan.

  • Foster community partnerships with opportunities for cross-promotion.

Evaluation:

  • Capturing qualitative data on programming and marketing efforts through focus groups, surveys and other methods.

  • Capturing and reporting on audience demographics and psychographic data.

  • Maintain databases of audience and participant information.

  • Curate digital and physical historic data and archives.

  • Monitoring, evaluating and reporting on the impacts of multiple marketing streams including impressions, web analytics, etc.

Finance:

  • Oversee the approved budget and monitor the monthly cash flow.

  • Monitor box office performance to assess against the marketing goals.

  • Report on expenditure forecasts.

Vendor Management:

  • Negotiate and manage relationships with vendors and contractors.

  • Negotiating advertising rates and media sponsorships.

  • Develop and manage relationships with artists and producers.

Qualifications

  • Marketing degree or equivalent experience.

  • Three+ years of experience in a marketing role demonstrating a track record of successful implementation of marketing plans on an organizational level.

  • Knowledge and experience in not-for-profit marketing and/or arts organizations.

  • A vision for how to provide a clear brand voice for LGBTQ organizations, knowledge and/or experience in the community
    considered an asset.

  • Excellent written and verbal communication skills.

  • Excellent time-management skills.

  • Graphic design, photography, visual art or film editing skills also all considered assets.


Reports to: Executive Director
Schedule: Part-time (20 hours/week)
Pay: This position pays $32 hour plus benefits. Work schedule requires expanded hours and flexibility during peak periods, with time in lieu offered for overtime hours.

To apply, please send a letter of interest, a resume and a link to portfolio with a few examples of your previous work to operations@calgaryqueerartssociety.com.

We encourage individuals of equity-seeking demographics to self-identify in your application.

Deadline to apply is October 6, 2019